As the primary season has heated up, there are the inevitable flurry of television ads from all the candidates. Several of these have already been diaried here on DKos, and either praised to the heavens or picked apart by detractors.
Personally, I have always been a big fan of the truly humorous ad. It's more difficult for a campaign to do than you'd think, because there is a fine line between a gentle tongue-in-cheek reality check and something that comes across as a cynical mocking of your opponent. It is very very hard to hit that balance, such that it will provoke even an opponent's suppporters to chuckle. It backfires easily, so many don't even try it.
Joe Biden's team has accomplished that balancing act, in my book.
This ad is brilliant. It's slyly pointed without being mean spirited, is aimed at the whole field, not at any individual, and is just funny as hell. I say that even though many of the clips were of my own candidate. Even the music is perfect for the spot, and gave me a happy sounding earworm.
Honestly, watch this if you get a chance. I was grinning despite myself. Joe hit this one out of the park, the sharp-witted bastard. ;-) So much so that I thought he deserved a little love for it, even though he is not my guy.
I present the wicked smaht Biden spot, entitled "Joe is Right":